Saturday, August 15, 2009

Brian Benstock - Dealers Add Incentives to Government Rebate Program

NEW YORK / PRNewswire
July 8, 2009

The biggest supporters of the Cash For Clunkers bill have been manufacturers and local car dealers who see it as an opportunity to boost their own businesses and regional economies which are heavily dependent on car sales.

"We understand that we cannot sell every car that qualifies for the program but we are doing our best to inform all the consumers in our market so they can take advantage of this unique opportunity while it lasts," said Brian Benstock, partner of the largest certified pre-owned Honda/Acura dealer in the world. Many large automotive groups have launched consumer information portals to educate the consumers in their local markets about how the program works. "By informing more consumers we will help them, the economy and the environment and that is definitely worth the effort of launching the websites regardless of whether or not we are the dealer they buy from," said Scott Gruwell from Courtesy Chevrolet.

Some of the largest dealers in the world are sponsoring regional consumer information sites that educate the public about how the program works. Some of the sites are www.ClunkersAZ.com in Phoenix Arizona is sponsored by www.CourtesyChev.com, www.CashForClunkersDC.com in Washington DC and Virginia is sponsored by www.Sheehy.com, www.CashForClunkersNY.com in New York City is sponsored by www.ParagonCars.com and www.CashForClunkersInformation.org helps consumers in Florida, Atlanta, Ohio and across the United States.

Consumers are flocking to these sites because they make it easy to see if they qualify for the program while also making it easy to inquire about pricing directly to the dealer over the internet. These top dealers and other large dealerships are also providing consumers with additional incentives above and beyond what the government provides to incent consumers to use their government funded rebates with their organizations. In addition, consumers that don't qualify for the government program can still benefit from the extraordinary dealer and manufacturer incentive programs available due to high inventory levels and manufacturer programs designed to woo the clunker consumer to spend their government funded rebate with them.